Job description

Job description

We are assisting one of our International Adverstings Agency Client hire a Creative Social Media Copywriter for their Riyadh Office in Saudi Arabia.

Responsibilities

• Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter)
• Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
• Selecting appealing graphics and videos for complementing text
• Responding to comments and questions on company’s social media channels in a respectful and timely manner
• Networking with clients as well as industry professionals
• Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
• Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)
• Updating our social media with the latest company news
• Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)
• Deliver valuable, insightful and relevant copy and related content to be delivered with specific business objectives mostly focused on Digital and Social Media related initiatives.
• Write compelling, purposeful, branded copy for targeted personas, promotions and programs that drive relevant and interesting engagement.
• Develop engaging marketing copy for blog posts, websites, videos, slides, email newsletters, social media updates and etc.
• Develop brand-specific copy strategy. Assess long-term content needs and recommend ways to integrate and streamline copy across multiple touch-points.
• Create brand-specific content writing framework(s) to deliver key business and marketing objectives.
• Edit, revise and proofread all internal and external content tone/style/length/subject to drive engagement.
• Ensure content reflects brand(s) guidelines including brand promise, brand voice and brand personality.
• Collaborate with social media and digital teams to drive content idea generation that drives engagement and builds brand awareness.
• Tracks trends of contents published by competitors

Requirements

• At least a Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
• Prior experience as a Social Media Copywriter
• Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
• Experience with various social networks and platforms for advertisement purposes
• Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
• Ability to create innovative web content, supported by relevant images and videos
• Familiarity with paid advertisement
• Proficiency in English & Arabic is a Must
• Excellent Arabic and English writing skills with work samples
• Advertising agencies experience
• Proven work history with relevant experience as a copywriter or related role
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details
• An analytical mind with problem-solving attitude

To know more over the role and apply kinldy send us your updated resume to: [email protected]