Job description

The Digital Marketing Analyst will be part of a digital team supporting a wider marketing team by providing cross –department marketing insights to influence media systems, strategy, creative and content teams. You will build and execute internal measurement and reporting processes. You will be responsible for implementing business results dashboards and creating ad hoc reports for paid media of various types, websites, mobile apps, social media, CRM and ecommerce initiatives
Division/Department:  Digital

Location : Dubai

Exp. Required in Years: 3-5

Responsibilities
Perform data analysis across all applicable marketing technologies, and communicate insights and recommendations based on findings

Execute reporting and measurement using existing platforms and optimizing to support any new initiatives

Perform project-based market research to identify and communicate opportunities for growth or optimization

Synthesize data from multiple sources, developing assumptions where needed, to communicate insight and opportunity internally & externally

Maintain & build internal measurement reporting systems in excel

Support audience research, data collection & analysis

Drives data management and collection approach.

Supports measurement framework across media and business focused metrics

Identify and test market leading measurement solutions

Competencies

An in-depth, ever-growing interest in Internet technologies, current online trends, and marketing tactics (search, social, SEO, email, etc.).

A strong mathematical and statistical background

Superior Excel  and PowerPoint skills are a must

Strong critical thinking, analytical and communication skills are essential

An attention to detail and organization, balanced with a comfort in parsing through ambiguity

Ability to work independently and efficiently

Qualifications: Bachelor’s degree with a specialization in marketing or business.