SEM Specialist
Dubai,United Arab Emirates
Full Time
Job description
We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Division/Department: Creative
Location : Dubai
Exp. Required in Years: 3-5
Responsibilities
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor-advertising links
Competencies
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Qualifications: BS/MS degree in Marketing or a quantitative, test-driven field
Job Summary
- Industry : Creative
- No of vacancies : 1
- Job type : Full Time
- Location : Dubai,United Arab Emirates
- Experience : 3 to 5
- Driving License : Not required
- Visa : To be provided by employer
- Job code : JB410